Blogger Justin Watt received a cease and desist letter on behalf of "ex-gay" organization, Exodus International after parodying one of their billboards. Liberty Counsel, which is based at Jerry Falwell's Liberty University, sent the letter stating:
"[the] altered image substantially diminishes the potential value of the original image as utilized by Exodus on billboards across America and online."
Since this is now a legal matter, it is news. When Ex-Gay Watch reported the matter, posting the same image in their report, they too received a cease and desist notice. Thus creating more news. Thus increasing the reach that Justin would have had if the original letter had not been sent. Whether Exodus International, whose website is registered with the island nation of Tongo, actually planned the legal debacle to increase their reach to a wider gay audience is unknown.
